bobskeldon Posted July 30, 2021 Share Posted July 30, 2021 I just can’t understand how and why we (whoever that is) get something so simple, so badly wrong. How difficult can it be to take your team’s colours and reverse them!!!!! Madness. Quote Link to comment Share on other sites More sharing options...
kingantti1874 Posted July 30, 2021 Share Posted July 30, 2021 3 minutes ago, Smith's right boot said: Seems like at least 1 of the strips will always have a slightly feminine / kiddy look to it. Makes sense, Gone are the days when it was only blokes who bought and wore Strips. I'm not a fan of this one, but I like the 3rd and home kits. Having a broad appeal and hitting more than one demographic is the way now. Makes sense commercially, if having 3 kits to vary their look and appeal. It never makes sense to have a kit that will appeal to virtually no one by plastering some tacky slogan on the front of it. If there were no slogan at all or it was replaces with MND I still wouldn’t like it - I’ve no idea why we continue with the turquoise / baby blue nonsense but I’d say meh and move on. but there isn’t a human on earth who would go out and buy that becuase they like that slogan. guarantee by November we are offering it without that just like we did in 2014/15. Quote Link to comment Share on other sites More sharing options...
kingantti1874 Posted July 30, 2021 Share Posted July 30, 2021 2 minutes ago, jonesy said: 😂 unbelievably that looks better Quote Link to comment Share on other sites More sharing options...
JamboGraham Posted July 30, 2021 Share Posted July 30, 2021 Swing and a miss (to keep in theme with the strip)... Quote Link to comment Share on other sites More sharing options...
Bazzas right boot Posted July 30, 2021 Share Posted July 30, 2021 1 minute ago, kingantti1874 said: It never makes sense to have a kit that will appeal to virtually no one by plastering some tacky slogan on the front of it. If there were no slogan at all or it was replaces with MND I still wouldn’t like it - I’ve no idea why we continue with the turquoise / baby blue nonsense but I’d say meh and move on. but there isn’t a human on earth who would go out and buy that becuase they like that slogan. guarantee by November we are offering it without that just like we did in 2014/15. There are already 2 "proper strips". I can see lots of kids liking this. You can tell by the amount of pink scarves etc that some folk do like the non traditional colours. I don't like it, but I can see that commercially having 3 strips that all appeal to the same market is not the best thing, so I'm OK with the 3rd or away strip being designed with other markets In mind. This is clearly aimed at the younger and female market, as a 40 plus year old male I'll avoid it..... And Likley buy the peach training top! I bought the blue one last year, love it. Quote Link to comment Share on other sites More sharing options...
Fraggle Posted July 30, 2021 Share Posted July 30, 2021 3 hours ago, Zaba said: Think that pattern/design would have worked really well in a home top version. WTF is that sponsor!? But blue again! Reminds me of the sketch from Family Guy, thinks its the lawyer who turns into tattoo artist, but basically gives people what he wants. It's like Hearts meet with Umbro: Hearts rep - "we have some really good ideas for our away top, thinking white/grey with maroon accents." Umbro rep - "we have a surplus of blue dye, we can do it blue with maroon accents." Hearts rep - "yeah, we really want a different colour and decided on white/grey." Umbro rep - "OK, so blue it is then. We've got a good range of blue tones for you to choose from." Hearts rep - "we really want away from blue this year". Umbro rep - "great, so we are agreed that blue it is!"....... In fairness, it is a decent looking top, stupid "Always Hearts" boardroom pandering aside. Quote Link to comment Share on other sites More sharing options...
kingantti1874 Posted July 30, 2021 Share Posted July 30, 2021 (edited) 4 minutes ago, Smith's right boot said: There are already 2 "proper strips". I can see lots of kids liking this. You can tell by the amount of pink scarves etc that some folk do like the non traditional colours. I don't like it, but I can see that commercially having 3 strips that all appeal to the same market is not the best thing, so I'm OK with the 3rd or away strip being designed with other markets In mind. This is clearly aimed at the younger and female market, as a 40 plus year old male I'll avoid it..... And Likley buy the peach training top! I bought the blue one last year, love it. lol. The “turquoise one was a sales disaster” this aside - guarantee it would sell more without the logo which makes a meh kit and turns it into an absolute abortion. not only that, ****ing embarrassing watching your team play in this sort of thing. Edited July 30, 2021 by kingantti1874 Quote Link to comment Share on other sites More sharing options...
Mollo Posted July 30, 2021 Share Posted July 30, 2021 Got to agree - a little bit of fan engagement would make a real difference in sales I think Why we don't (I assume we don't, I admit) beats me Decent shirt - logo is honking and makes little sense. The foundation, yes, MND, yes, Dell, yes, plain shirt - yes. A big 26 in a heart - yes. This.. no 🤷♂️ Quote Link to comment Share on other sites More sharing options...
Zico Posted July 30, 2021 Share Posted July 30, 2021 That’s pretty crap but I’m not the target demographic. Zico Jnr is however and he doesn’t like it either. Third strip is great though and the home has grown on me. Based on the last few seasons, I get the impression that Umbro let their YTS kids have a go on MS paint with the away strips while the real designers do the third strips. Quote Link to comment Share on other sites More sharing options...
davemclaren Posted July 30, 2021 Share Posted July 30, 2021 I’m neither for or against having Always Hearts on a strip. Don’t get the horror around it though. Quote Link to comment Share on other sites More sharing options...
Jambotommy Posted July 30, 2021 Share Posted July 30, 2021 honestly...that is 'king horrendous...why oh why can we not have a white top...everybody oot.... Quote Link to comment Share on other sites More sharing options...
Sertse Posted July 30, 2021 Share Posted July 30, 2021 Looks like a jammy top but it's not bad. Would prefer if our third was the away. Don't really like it on its own, looks good with the shorts though. Quote Link to comment Share on other sites More sharing options...
i8hibsh Posted July 30, 2021 Share Posted July 30, 2021 33 minutes ago, jonesy said: That is a thing of beauty to be fair. Our away kit is like something a young girl would wear to bed. Quote Link to comment Share on other sites More sharing options...
Rudi5kaceldream1ng Posted July 30, 2021 Share Posted July 30, 2021 (edited) Who is in charge of designing these monstrosities? Someone severely aesthetically challenged perhaps. It's like they have a "worst designs" competition and the winners are the kits. What is with the pointless out of place maroon lines on the shoulders? Just look at the cut of nando... He's like get me out of this now ffs. Ffs can we play ALL games in 3rd kit please. Edited July 30, 2021 by Rudi5kaceldream1ng Quote Link to comment Share on other sites More sharing options...
davemclaren Posted July 30, 2021 Share Posted July 30, 2021 3 minutes ago, Rave MacPherson said: I'm not particularly bothered either, but the font used is kinda 🤮 Yeah, not too easy to read. Quote Link to comment Share on other sites More sharing options...
Seymour M Hersh Posted July 30, 2021 Share Posted July 30, 2021 Looking at it on the club website it looks much better than the picture on here. I like the collar and the white and maroon trim. Not sure about the logo though. Might have been better to just not bother with one if they weren't going to use the MND one. Quote Link to comment Share on other sites More sharing options...
Shanks Posted July 30, 2021 Share Posted July 30, 2021 The ‘sponsor’ is ****ing honking. Who was paid to come up with that I would even rather let wonga sponsor it for free than have that cringe shite on it. Quote Link to comment Share on other sites More sharing options...
Auldbenches Posted July 30, 2021 Share Posted July 30, 2021 1 hour ago, Pasquale for King said: Yeah, effeminate would be a better term. You're right, effeminate describes it better. It's our worse top for a while. I get the sentiment, but Always Hearts looks like we are sponsored by a greetings card company. Quote Link to comment Share on other sites More sharing options...
mscjambo Posted July 30, 2021 Share Posted July 30, 2021 I quite like it. I wouldn't buy it for myself but sadly at 37 I'm probably not the dographic now they are chasing. I would buy if for my daughter but its a decent kit for me Quote Link to comment Share on other sites More sharing options...
davemclaren Posted July 30, 2021 Share Posted July 30, 2021 2 hours ago, John Findlay said: I'm glad someone else knows the club's history. I’m quite surprised that a lot of folk don’t seem to know that. Quote Link to comment Share on other sites More sharing options...
kingantti1874 Posted July 30, 2021 Share Posted July 30, 2021 17 minutes ago, davemclaren said: I’m quite surprised that a lot of folk don’t seem to know that. Im more surprised you think it isn’t an issue mate. 😂 I don’t know where you begin to explain why so many think it’s crap other than clubs don’t do this for a reason Quote Link to comment Share on other sites More sharing options...
davemclaren Posted July 30, 2021 Share Posted July 30, 2021 2 minutes ago, kingantti1874 said: Im more surprised you think it isn’t an issue mate. 😂 I don’t know where you begin to explain why so many think it’s crap other than clubs don’t do this for a reason Oh well, I’ll never know then. 😄 Quote Link to comment Share on other sites More sharing options...
jambogemz Posted July 30, 2021 Share Posted July 30, 2021 Other than the Hearts branding it's the exact same T Shirt I got for my daughter at mountain warehouse Quote Link to comment Share on other sites More sharing options...
Tom Hardy’s Dug Posted July 30, 2021 Share Posted July 30, 2021 1 hour ago, CJGJ said: Like it for the simple reason it can be worn as a T Shirt type It's simple and straightforward with a touch of the casual look There have been 2 more formal tops made this season and time for something just a little bit different Oh and they could have had a sponsor but chose not to and how anyone can blame the club for that just staggers me. The majority of tops are not made for the JKB posters but for the younger fans and this is aimed at that market....nothing wrong with our sponsor but it's nice to allow people to wear something more club orientated PS this would be a top you can wear on holiday due to it's more casual look 1 hour ago, Smith's right boot said: Seems like at least 1 of the strips will always have a slightly feminine / kiddy look to it. Makes sense, Gone are the days when it was only blokes who bought and wore Strips. I'm not a fan of this one, but I like the 3rd and home kits. Having a broad appeal and hitting more than one demographic is the way now. Makes sense commercially, if having 3 kits to vary their look and appeal. 54 minutes ago, davemclaren said: I’m neither for or against having Always Hearts on a strip. Don’t get the horror around it though. All of these… Quote Link to comment Share on other sites More sharing options...
kingantti1874 Posted July 30, 2021 Share Posted July 30, 2021 9 minutes ago, davemclaren said: Oh well, I’ll never know then. 😄 lol. Quote Link to comment Share on other sites More sharing options...
kingantti1874 Posted July 30, 2021 Share Posted July 30, 2021 3 minutes ago, Tom Hardy’s Dug said: All of these… it’s pretty simple. If you think it’s fine your taste is in your arse 😂 it’s absolute twee cringe wee team backyard knock off stuff Quote Link to comment Share on other sites More sharing options...
Shanks said no Posted July 30, 2021 Share Posted July 30, 2021 (edited) One for the ladies? I see @mre is about 2 hrs ahead of me Edited July 30, 2021 by The Frenchman Returns Quote Link to comment Share on other sites More sharing options...
Governor Tarkin Posted July 30, 2021 Share Posted July 30, 2021 Disgustan. Quote Link to comment Share on other sites More sharing options...
John Findlay Posted July 30, 2021 Share Posted July 30, 2021 1 hour ago, kingantti1874 said: it doesn’t matter who said it, you don’t write it on the front of a football top, maybe a wee bit under the collar or on the back is fine - looks ****ing shite.. In your opinion. It would appear others like the top and disagree with you. Quote Link to comment Share on other sites More sharing options...
Leveins Battalion Posted July 30, 2021 Share Posted July 30, 2021 Meh,I'm too old now to care about the kit 😂😂 will still buy the kids one. Quote Link to comment Share on other sites More sharing options...
Muppetboy Posted July 30, 2021 Share Posted July 30, 2021 3rd top it is then Quote Link to comment Share on other sites More sharing options...
tian447 Posted July 30, 2021 Share Posted July 30, 2021 Initial rage aside, and having thought about it for a couple of hours, it's actually not that bad. Wait until we see it in person, but it's miles better than the last Away shirt. If only they'd gone for silver/grey marl instead of blue, we could have had an absolute classic on our hands. Oh well! Quote Link to comment Share on other sites More sharing options...
tian447 Posted July 30, 2021 Share Posted July 30, 2021 1 minute ago, Muppetboy said: 3rd top it is then The Third Kit is brilliant. Make sure you go for a size up though, it's quite slim fitting Quote Link to comment Share on other sites More sharing options...
Cruyff Posted July 30, 2021 Share Posted July 30, 2021 If it was white or silver, I'd have been saying it was smart but I hate that colour. Quote Link to comment Share on other sites More sharing options...
kingantti1874 Posted July 30, 2021 Share Posted July 30, 2021 (edited) 9 minutes ago, John Findlay said: In your opinion. It would appear others like the top and disagree with you. Not many but there are always exceptions I suppose . I’ve seen adult humans wearing crocs in public. Anyone who thinks this is smart gets filed alongside those roasters for taste in gear. Edited July 30, 2021 by kingantti1874 Quote Link to comment Share on other sites More sharing options...
davemclaren Posted July 30, 2021 Share Posted July 30, 2021 9 minutes ago, Leveins Battalion said: Meh,I'm too old now to care about the kit 😂😂 will still buy the kids one. You must be very small for your age. 🥸 Quote Link to comment Share on other sites More sharing options...
John Findlay Posted July 30, 2021 Share Posted July 30, 2021 Just now, kingantti1874 said: Not many. Oh I won't sleep tonight. Quote Link to comment Share on other sites More sharing options...
wentworth jambo Posted July 30, 2021 Share Posted July 30, 2021 JKB User 1 : Reverse of home released - "Nae imaginashun...<insert strip provider> are 5hite...everyone oot!"....JKB User 2 : Something slightly different released - "Terrible - why can they no just reverse the home...<insert strip provider> are 5hite...everyone oot!"....hopefully if we lift the Cup in that strip, it doesn't sour the moment for those losing their **** over a football strip Quote Link to comment Share on other sites More sharing options...
Robbo-Jambo Posted July 30, 2021 Share Posted July 30, 2021 Just now, davemclaren said: You must be very small for your age. 🥸 😁 Quote Link to comment Share on other sites More sharing options...
Muppetboy Posted July 30, 2021 Share Posted July 30, 2021 5 minutes ago, tian447 said: The Third Kit is brilliant. Make sure you go for a size up though, it's quite slim fitting 👍 Quote Link to comment Share on other sites More sharing options...
davemclaren Posted July 30, 2021 Share Posted July 30, 2021 I suppose the full quote from Dave Mackay would have taken up too much space. 😄 A wee nod to him though. “For as long as I can remember all I wanted in my life, nothing else, was to play for Hearts, which is my dream team. And to play for Scotland. I had no ambition for anything else; always Hearts.” Quote Link to comment Share on other sites More sharing options...
WDJ87 Posted July 30, 2021 Share Posted July 30, 2021 Don't get the hate, I like it. Quote Link to comment Share on other sites More sharing options...
Mollo Posted July 30, 2021 Share Posted July 30, 2021 I think a heart with a 26 in it would have been nice Quote Link to comment Share on other sites More sharing options...
Unknown user Posted July 30, 2021 Share Posted July 30, 2021 6 minutes ago, WDJ87 said: Don't get the hate, I like it. It's fine by me too, stylised but then what isn't these days Quote Link to comment Share on other sites More sharing options...
Bazzas right boot Posted July 30, 2021 Share Posted July 30, 2021 6 minutes ago, Mollo said: I think a heart with a 26 in it would have been nice 👍 Quote Link to comment Share on other sites More sharing options...
Wee Mikey Posted July 30, 2021 Share Posted July 30, 2021 7 minutes ago, Mollo said: I think a heart with a 26 in it would have been nice We definitely missed a trick there, for sure. Quote Link to comment Share on other sites More sharing options...
Pasquale for King Posted July 30, 2021 Share Posted July 30, 2021 1 hour ago, Auldbenches said: You're right, effeminate describes it better. It's our worse top for a while. I get the sentiment, but Always Hearts looks like we are sponsored by a greetings card company. Spot on, I think the club will be greeting when they see how bad the sales are. Quote Link to comment Share on other sites More sharing options...
Rudi5kaceldream1ng Posted July 30, 2021 Share Posted July 30, 2021 (edited) How you present yourself is a signal of intent. I've probs spent too much time in italia but just look at how the azzurri were kitted out this summer ffs. Absolutely sharp as a tack on and off pitch including coaches and performances to match. If our performances match our 1st and 2nd kits this season we're looking at bottom 6 ha. If they match our 3rd kit we're winning the league haha! Edited July 30, 2021 by Rudi5kaceldream1ng Quote Link to comment Share on other sites More sharing options...
innerjambo Posted July 30, 2021 Share Posted July 30, 2021 Wow, just wow. Who is responsible for some of these horrendous tops, or is that a stupid question. This is surely going to bomb spectacularly. A complete waste of time, effort and money for a kids pyjamas top. Quote Link to comment Share on other sites More sharing options...
Pasquale for King Posted July 30, 2021 Share Posted July 30, 2021 16 minutes ago, Mollo said: I think a heart with a 26 in it would have been nice Good shout 👍🏽 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.