ritchcook Posted February 15 Share Posted February 15 Interesting Read from Swiss Ramble next year we will be millionaires! UEFA TV Money 2022/23 Thu 15/02/2024 07:31 UEFA TV Money 2022/23 Power In The Darkness SWISS RAMBLE FEB 15 READ IN APP UEFA has published the final revenue distribution figures for its European club tournaments in 2022/23. These are not very different from the modeled numbers that I have previously shared, but I thought it would still be worth summarising the actual results for the sake of completeness, at least for the major leagues. First I will show how much each country made in European TV money, which will highlight the significant differences in earnings between the leagues. Then I will present the actual amounts that each club received in each country, split between the Champions League, Europa League and Europa Conference. This analysis covers: Clubs that reached the group stage. Those eliminated in the Champions League play-offs, as the prize money there is quite high. TV pool payments to clubs eliminated in Champions League qualifiers (though these have only been made in a couple of cases). As a technical note, if a club dropped down between tournaments, e.g. from the Champions League to the Europa League, then I have showed all of the revenue received under the original competition. Revenue by Country The Premier League had comfortably the highest TV money in total with €461m, a long way ahead of the Bundesliga €401m, followed by Serie A €393m. Possibly a surprise to some, La Liga were only fourth highest with €376m after a fairly ordinary season by its high standards, but they still earned nearly twice as much as Ligue 1 €201m. Four leagues earned over €300m from the Champions League alone, namely the Premier League €381m, the Bundesliga €352m, Serie A €331m and La Liga €328m. It’s no coincidence that this order is the same as the total UEFA earnings, given how much more lucrative the Champions League is compared to the other competitions. Interestingly, Portugal’s Primeira Liga earnings of €177m were higher than Ligue 1’s €153m. The Premier League also did best in the Europa League with €58m, ahead of Serie A €46m, the Bundesliga €41m and Ligue 1 €40m. The Netherlands’ Eredivisie was also a good performer in this competition, earning €33m. No Scottish club qualified for the group stage, hence zero earnings here. Completing a clean sweep, the Premier League also had the best earnings in the Europa Conference with €22m, as West Ham won the trophy, followed by Serie A €17m. This is a competition where smaller leagues can prosper, as shown by Belgium’s Jupiler Pro League having the third highest revenue of €16m and the Eredivisie €12m being fourth best. Revenue by Type There are four elements used to distribute UEFA TV money: Participation fee – given to each club that reaches the group stage. Prize money – which obviously depends on how far a club progresses. Includes bonuses for wins and draws in the group stage. UEFA coefficient – based on performances in UEFA tournaments over the past 10 years, including a bonus for winning a European trophy. TV pool – depends on the size of a country’s broadcasting deal. The first half is based on domestic performance in the previous season (either a club’s position in the league or whether it won the cup); the second half is driven by progress in the current season’s European tournament. The Bundesliga had the highest participation fee of €88m, ahead of three leagues with €73m (La Liga, Premier League and Serie A). The difference is because Germany had a fifth representative in the Champions League by virtue of Eintracht Frankfurt winning the previous season’s Europa League. Serie A earned the most prize money with their €172m just shading the Premier League’s €171m. This was thanks to three Italian clubs making very good progress in the Champions League: Inter reached the final, Milan the semi-finals and Napoli the quarter-finals. While it was a relatively poor season for Spanish clubs on the pitch, their excellent record in Europe meant that they enjoyed the highest UEFA coefficient payment of €134m, well ahead of the Premier League €116m, the Bundesliga €103m and Serie A €91m. The only category where England had the highest revenue was the TV pool with its €96m a fair way above the Bundesliga €84m and La Liga €72m. Ligue 1 was fourth highest with €69m, but Serie A only had €54m. Some leagues are incredibly low, especially Portugal’s Primeira Liga with just €4m, given how well their clubs have performed in Europe. Average Revenue per Club by Country Clubs in four countries earned on average more than €50m TV money from Europe, across all three competitions. The Premier League led the way with €66m (i.e. €461m divided by 7 clubs), followed by Serie A €56m, La Liga €54m and the Bundesliga €50m. Interestingly, the €47m average earnings of Portuguese clubs was quite a bit higher than French clubs €34m, mainly because total revenue was only shared between four of them. As would be expected, average earnings in the Champions League were very impressive, especially in England €95m. They were followed by Italy €83m, Spain €82m, France €76m and Germany €70m. Revenue is much lower in the Europa League, but qualification is still very much worth it. Once again, the Premier League was at the top with €29m received on average, followed by Serie A €23m and the Bundesliga €20m. For the hat-trick, the Premier League also topped the rankings for average earnings in the Europa Conference with €22m, followed by Serie A €17m, while the Eredivisie popped up in third, as AZ Alkmaar received €12m for reaching the semi-finals. Highest Revenue per Club by Country Of course, averages can disguise what each club actually earned to some extent, so let’s take a look at the highest earnings by club in each country, again split between the three competitions. Five clubs earned more than €100m in UEFA TV money last season, Champions League winners Manchester City €135m, followed by Real Madrid €119m, Bayern Munich €108m, PSG €101m and Inter €101m. There is then a big drop to Benfica €74m, Ajax €46m, Club Brugge €44m and Celtic €31m. Manchester United earned the most from the Europa League with €33m, even though they were eliminated in the quarter-finals, as they benefited from the large English TV pool. As might be expected, Roma were second highest with €31m after reaching the final. However, the winners Sevilla only received €22m from the Europa League, as they dropped down to this competition after finishing third in their Champions League group. I have shown all of their income within the Champions League, as that was their original competition. The picture is more straightforward in the Europa Conference, where the winners, West Ham, earned the most with €22m, followed by losing finalists Fiorentina €17m. Only two other clubs from the major leagues received more than €10m, namely semi-finalists AZ Alkmaar €12m and Villarreal €10m, though the other semi-finalists, Swiss club Basel, got €11m. Basically, a club in the Europa Conference has to at least reach the last four to make good money. Lowest Revenue per Club by Country Clearly, not every club is able to progress to the later stages of a competition, so how much is available for effectively just turning up, but not getting very far? In other words, what is the lowest income by club in each country, split between the three competitions? Even the lowest amounts received by clubs in the Champions League were decent, being above €60m for three of them, namely Juventus €66m (including €10m after dropping down to the Europa League), Tottenham Hotspur €66m and Atletico Madrid €60m, even though two of these clubs did not even manage to get out of their group. Ligue 1’s Marseille (€52m) earned more than the Bundesliga’s Eintracht Frankfurt (€51m), despite the German side reaching the last 16, thanks to France’s large TV pool only being shared between two clubs. The club with the best income for lowest receipts in the Europa League was again from England, as Arsenal earned €25m, even though they only reached the last 16. The next best was Freiburg from Germany with €20m. When it comes to the Europa Conference, guess what, the best was again an English club, though this is a little misleading, as winners West Ham were also the only Premier League representative. In fact, for this reason, the rankings for highest and lowest income are identical for this particular competition. Whichever way you look at it, the Premier League’s financial dominance is clear, as its clubs have finished top in eight of the nine rankings. The only exception to the rule is for the best of the lowest earners in the Champions League – and even here the Premier League is only slightly behind Serie A. Revenue by Club by Country To put a little more meat on the bone, I will now present each club’s earnings by club for the major leagues. I went into a lot of detail about how the distribution is calculated in my estimates last May, so I will not repeat that, but this time just provide a graphical overview. England Obviously, clubs competing in the Champions League earned substantially more than the other competitions with England’s representatives averaging €95m, compared to only €29m in the Europa League and €22m in the Europa Conference. All four of England’s clubs in the Champions League got to at least the last 16. Manchester City actually won the competition for the first time in the club’s history, so lead the way with €135m, which is also the best in Europe, followed by Chelsea, who earned €96m after making the quarter-finals. Despite being eliminated in the last 16, Liverpool and Tottenham received €84m and €66m respectively. Even though English clubs did not exactly knock it out of the park in the Europa League, they were still among the highest earners. Manchester United (quarter-finals) received the most overall with €33m, while Arsenal (last 16) were third highest with €25m. Normally, a club in the Europa Conference would earn a lot less, but West Ham’s €22m income was only a little lower, as it was boosted by winning the competition. Spain Real Madrid obviously earned the most in Spain after reaching the Champions League semi-final with €119m. This was considerably more than the other Spanish clubs, none of whom managed to get out of the group: Sevilla €77m, Barcelona €71m and Atletico Madrid €62m. Sevilla and Barcelona (to a lesser extent) were boosted by additional earnings after dropping down to the Europa League. In this way, Sevilla’s earnings were split €55m from the Champions League and €22m from the Europa League after another triumph. Thanks to their impressive record in Europe, Spanish clubs do very well out of the UEFA coefficient with Real Madrid getting €36m, Barcelona €34m, Atletico Madrid €31m and Sevilla €26m. Germany Even though Bayern Munich were knocked-out in the quarter-finals, they still earned more than €100m – €108m to be precise. Three other German clubs reached the last 16, but still received much less than Bayern, namely Borussia Dortmund €74m, RB Leipzig €58m and Eintracht Frankfurt €51m. Bayer Leverkusen only got €47m after failing to get out of the group stage, but added another €14m after dropping down to the Europa League, where they reached the semi-finals, to give them €61m in total. Bayern’s financial dominance was partly due to their very high UEFA coefficient payment of €35m and the highest TV pool of €18m after yet again winning the Bundesliga the previous season. Germany had five clubs in the Champions League group stage after Eintracht Frankfurt qualified by winning the previous season’s Europa League, which impacted the TV pool distribution, even though Frankfurt did not receive anything from the first half. Italy Inter earned a hefty €101m after battling their way to the Champions League final, though the other clubs did not too badly, both on an off the pitch. The next highest was Milan €86m (semi-final), followed by Napoli €78m (quarter-final) and Juventus €66m (group stage). Juventus received an additional €10m after dropping down to the Europa League, but their Champions League earnings were adversely impacted by their relatively poor performance, both in terms of prize money (5 defeats in the group) and the TV pool (as they only finished 4th in the previous season’s Serie A). However, they were saved by their very high UEFA coefficient payment of €33m, which was around twice as much as the other Italian clubs. Roma had the second highest earnings in the Europa League with €30m, which is fair enough, given that they were the losing finalists. Fiorentina matched this achievement in the Europa Conference, but their income was only around half as much at €17m. France Even though PSG crashed out in the last 16, which was way below their aspirations, they still earned €101m from the Champions League, which was nearly twice as much as Marseille’s €52m. Like the rest of the football elite, PSG benefited from a high UEFA coefficient payment of €30m, significantly higher than Marseille’s €5m. French clubs were also boosted from only having to (largely) split their TV pool between two clubs, which meant that PSG received €32m, while Marseille got €25m. Interestingly, Monaco received €6m from the Champions League TV pool, even though they were eliminated in the third qualifying round. They then earned an additional €12m from the Europe League. PSG’s TV money was actually more than all of the other French representatives combined. Portugal Benfica earned €74m from the Champions League after reaching the quarter-finals, while Porto received €63m after getting to the last 16. Sporting only got €36m after failing to qualify from the group, though they earned another €4m after dropping down to the Europa League. Sporting were adversely impacted by a relatively low UEFA coefficient payment of €13m, only around half of Porto €24m and Benfica €23m. Portuguese clubs suffer financially from their very low TV pool, with each of them receiving only around €1m. Netherlands Ajax received €46m, which was more than all the other Dutch representatives in Europe combined, even though they failed to qualify from their Champions League group. PSV Eindhoven’s €18m earnings included €5m for losing their Champions league play-off plus €13m from the Europa League. The other Dutch clubs also did fairly well, as Feyenoord earned €15m for reaching the Europa League quarter-finals, while AZ Alkmaar got €12m after getting to the Europa Conference semi-finals. Belgium Club Brugge’s achievement in reaching the Champions League last 16 earned them a very respectable €44m, even though their UEFA coefficient payment was only €5.7m, while the TV pool was also very low at €1.8m. The other Belgian clubs also made decent progress in their competitions, but their income was much smaller. Union Saint-Gilloise earned €13m after reaching the Europa League quarter-finals, while Gent (semi-finals) and Anderlecht (quarter-finals) received €8m apiece in the Europa Conference. Scotland Celtic earned €31m from the Champions League, which was €10m more than Rangers’ €21m. The main difference was the UEFA coefficient payment, which was worth €9.1m to Celtic compared to just €2.3m for Rangers, though prize money was also €1.9m higher, as Rangers lost all six group games, so earned nothing here. Hearts earned €5m from the Europa Conference, having been eliminated in the Europa League play-off round. Conclusion As we have seen, UEFA TV money, especially for the clubs that qualify for the Champions League, is a major differentiator, even before the significant uplift in the expanded 2024/25 competitions. With no fewer than five clubs receiving more than €100m last season, this has once again proved the old saying, “Money goes to money”. ReplyForward Quote Link to comment Share on other sites More sharing options...
Pap Posted February 16 Share Posted February 16 So in other words? Quote Link to comment Share on other sites More sharing options...
Carter Posted February 16 Share Posted February 16 16 minutes ago, Pap said: So in other words? Quote Link to comment Share on other sites More sharing options...
Baxfee Posted February 16 Share Posted February 16 Loads of stripy lines 🤷🏼♂️ Quote Link to comment Share on other sites More sharing options...
Oda be a JT Posted February 16 Share Posted February 16 I feel dizzy now, should I see the doctor?! Quote Link to comment Share on other sites More sharing options...
Locky Posted February 16 Share Posted February 16 This is old news, nah? A nice breakdown and summary but the £5 million or so we made from that European run last season has already been well documented. Quote Link to comment Share on other sites More sharing options...
Jim_Duncan Posted February 16 Share Posted February 16 Just one season in the CL group stages would set us up to be ahead of the rest for years. How Celtic don’t translate those earnings into an even wider gulf between themselves and the rest is surprising. Quote Link to comment Share on other sites More sharing options...
Horatio Caine Posted February 16 Share Posted February 16 1 hour ago, Oda be a JT said: I feel dizzy now, should I see the doctor?! Good luck with that! Quote Link to comment Share on other sites More sharing options...
Jack Torrance Posted February 16 Share Posted February 16 (edited) I thought it was quite interesting. But I'm a sad old sack 😆 Takeaway for me is how precarious things are for clubs on the edges, like us. We have to keep improving to hang on to the coat tails and aim to go one better next time or the gap in Europe and domestically will widen. Something like moving up the conference earnings table, would be realistic to aim for. I was watching that programme about the Scots inventing football. Its the same there, everyone gets better at it and passes us by, partly because we're not testing ourselves against better opposition, often enough. Feels like we're heading in the right direction though, as a country and a club. Edited February 16 by Jack Torrance Quote Link to comment Share on other sites More sharing options...
thejoff Posted February 16 Share Posted February 16 Do we know the expected revenue from the new European league format? 8 games vs completely different teams in the “group stage” Quote Link to comment Share on other sites More sharing options...
Tommy Brown Posted February 16 Share Posted February 16 1 hour ago, Jack Torrance said: I thought it was quite interesting. But I'm a sad old sack 😆 Takeaway for me is how precarious things are for clubs on the edges, like us. We have to keep improving to hang on to the coat tails and aim to go one better next time or the gap in Europe and domestically will widen. Something like moving up the conference earnings table, would be realistic to aim for. I was watching that programme about the Scots inventing football. Its the same there, everyone gets better at it and passes us by, partly because we're not testing ourselves against better opposition, often enough. Feels like we're heading in the right direction though, as a country and a club. All about recruitment. Rangers recruit well enough to keep them well above rest, but are not punching high enough. Summer we could see 3 or 4 exit (some for cash & some free), getting the replacements that keep us above (and have have us pulling away) the rest is key. Quote Link to comment Share on other sites More sharing options...
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