Brian Whittaker's Tache Posted April 15, 2008 Share Posted April 15, 2008 I've been asked to put together a brand presentation for work and I'd welcome any views and opinions from Kickbackers on the following questions I have to answer What national/international brands (eg. A Coca-Cola or Tesco) get ?Scottish-ness? right and execute relevant advertising campaigns in Scotland that positively engage Scots? What brands are into Scottish football? Mods, If I'm breaking any rules here, please feel free to delete this thread Link to comment Share on other sites More sharing options...
Boaby Ewing Posted April 15, 2008 Share Posted April 15, 2008 I've been asked to put together a brand presentation for work and I'd welcome any views and opinions from Kickbackers on the following questions I have to answer What national/international brands (eg. A Coca-Cola or Tesco) get ?Scottish-ness? right and execute relevant advertising campaigns in Scotland that positively engage Scots? What brands are into Scottish football? Mods, If I'm breaking any rules here, please feel free to delete this thread Irn-Bru. Most other Scottish ads are cringeworthy. Actually, old Tennents ads were brilliant. But anything featuring someone in a kilt, tearoom, or with a nippy sweety voice needs put down. Link to comment Share on other sites More sharing options...
Dr. Bapswent Posted April 15, 2008 Share Posted April 15, 2008 Porridge oats. Features a kilt.... Link to comment Share on other sites More sharing options...
Brian Whittaker's Tache Posted April 15, 2008 Author Share Posted April 15, 2008 I'm thinking more of non scottish companies Irn Bru do a brilliant job, I think they have the irreverence and scottish take on humour just right Link to comment Share on other sites More sharing options...
Gershwin Posted April 15, 2008 Share Posted April 15, 2008 Irn-Bru gets Scottishness, simply because it is. The new ad that's just been filmed gets this spot on. The s1 brand is also very Scottish without being in your face. Visitscotland doesn't. Football-wise Tennents - Scottish Cup for years and now the national team Irn Bru - Queen's Park shirt sponsors and now the SFL Carling - cupping the balls of the Old Squirm Clydesdale Bank/BOS - Sponsorship of the SPL Bell's - Longterm SFL partners Link to comment Share on other sites More sharing options...
K1874M Posted April 15, 2008 Share Posted April 15, 2008 Depends in what media.... print; Duechars IPA Famous Grouse Glenmorangie All scottish companies tho. Link to comment Share on other sites More sharing options...
Chad Sexington Posted April 15, 2008 Share Posted April 15, 2008 The recent Angus burger ads for Burger King featured Scottish characters in it. Every one of them was ugly with ginger hair. I'm assuming they think this a national trait. Link to comment Share on other sites More sharing options...
Boris Posted April 15, 2008 Share Posted April 15, 2008 Saw this on the Telly the other day and thought it was ace. http://www.youtube.com/watch?v=B-xG3D8OMQk Why bother with new adds? Just show the (good) old ones and cash in on nostalgia! Link to comment Share on other sites More sharing options...
portobellojambo1 Posted April 15, 2008 Share Posted April 15, 2008 But anything featuring someone in a kilt, tearoom, or with a nippy sweety voice needs put down. If you exclude the above, and bagpipes, it sort of limits the marketing potential in relation to promoting Scotland does it not. Unless you can get someone in from the SNP to do an oil promotion, but those with any brains wouldn't believe such a promotion anyway. Link to comment Share on other sites More sharing options...
Gershwin Posted April 15, 2008 Share Posted April 15, 2008 Why bother with new adds? Cause it keeps me in a job! Always liked that Maynard's ad though... Link to comment Share on other sites More sharing options...
Boris Posted April 15, 2008 Share Posted April 15, 2008 Cause it keeps me in a job! Always liked that Maynard's ad though... Yeah, but if you're smart you say "Here's one we did earlier", a la Blue Peter, and sell them the same thing they bought ten years ago! Everyone's a winner and your boss thinks you're a geezer. Happy days! Link to comment Share on other sites More sharing options...
Boris Posted April 15, 2008 Share Posted April 15, 2008 Another winner. Gaun yersel' Senga! Link to comment Share on other sites More sharing options...
Brian Whittaker's Tache Posted April 15, 2008 Author Share Posted April 15, 2008 I like that Maynards ad I think this is the Holy Grail of adveritising Adding Scottishness to English products!! Link to comment Share on other sites More sharing options...
Boaby Ewing Posted April 15, 2008 Share Posted April 15, 2008 If you exclude the above, and bagpipes, it sort of limits the marketing potential in relation to promoting Scotland does it not. Unless you can get someone in from the SNP to do an oil promotion, but those with any brains wouldn't believe such a promotion anyway. I don't think he's talking about promoting Scotland though, more how national and international companies engage/represent Scotland in their advertising. As a side note, the VisitScotland ads in tube stations etc. in London are pretty impressive - they manage to promote the country in a modern way as something other than a quaint backwater (Mountain-biking at Glentress, dinner at Oloroso, nights out in Glasgow's west end, decent 'boutique' hotels etc.) As for the oil bit, I think you'll find companies are still keen to invest in the North Sea, even if production rates are diminishing. With oil above $110 a barrel, a relatively stable political environment etc. it makes sense - that's nowt to do with the SNP, just economics. But any chance for a cheap dig at independence, eh? Link to comment Share on other sites More sharing options...
Gershwin Posted April 15, 2008 Share Posted April 15, 2008 Yeah, but if you're smart you say "Here's one we did earlier", a la Blue Peter, and sell them the same thing they bought ten years ago! Everyone's a winner and your boss thinks you're a geezer. Happy days! Not really as my company would make no money Link to comment Share on other sites More sharing options...
Boris Posted April 15, 2008 Share Posted April 15, 2008 Not really as my company would make no money You've got to get a back catalogue, man! Link to comment Share on other sites More sharing options...
Gershwin Posted April 15, 2008 Share Posted April 15, 2008 You've got to get a back catalogue, man! Unfortunately in this industry, as writers, we get no royalties. Link to comment Share on other sites More sharing options...
AlanB Posted April 15, 2008 Share Posted April 15, 2008 The only one that springs to mind is the Peugeot 207 ad where the guy is supposed to be driving to Glasgow but the sat-nav directs him to some remote winding road in the Highlands. Just imagine if he had actually went to Glasgow. The sat-nav would be up for sale in the nearest boozer courtesy of a 14 year old acne ridden vagrant in a shell suit & sellick tap. Link to comment Share on other sites More sharing options...
Makween Posted April 15, 2008 Share Posted April 15, 2008 I liked the "Domestic Abuse : There's No Excuse" adverts. These struck me as very Scottish, especially the one where the guy came home and kicked off at the wife : "Ye know ah like tae go oot wae the lads oan a Friday night. When ah come hame ah want ma tea OAN THE TABLE!" (whack) The wee kid in the background making the dolls' house characters batter each other and that...to me, that sums up Scottishness. Hope this helps. Link to comment Share on other sites More sharing options...
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