Football marketing survey

[Carl Weathers]

This is old but pretty interesting none the less.

 

Apparently Hearts are in the top 20 supported clubs in Britain, with more than twice as many fans as hibs! Does anyone know how they found this out?

 

http://www.roymorgan.com/news/press-releases/2006/490/

 

Some other information (compared with the average UK Football fan):

 

Chelsea fans are:

 

*More than twice as likely (164% more likely) to have been to a beauty salon or spa in the last three months.

*84% more likely to agree “I wear clothes that will get me noticed”.

*54% more likely to agree “I was born to shop”.

 

Liverpool supporters are:

 

*Almost three times as likely (175% more likely) to live in a household of five or more adults.

 

West Ham supporters are:

 

* More than twice as likely (132% more likely) to have been to a racetrack in the last 3 months.

* More than twice as likely (114% more likely) to have been to a casino in the last 3 months.

 

Celtic supporters are:

 

* 75% more likely to have bought something from a newspaper coupon or offer in the last 3 months.

*39% more likely to agree “I don’t like to know too much about what is going on in the world these days”.

 

Rangers supporters are:

 

* Over six times as likely (529% more likely) to read the Daily Record.

* 46% more likely to read the Daily Star.

*32% more likely to agree “British beer is the only beer worth drinking”.

*18% more likely to be single.

 

Hibs supporters are:

 

*458% more likely to have a criminal conviction.

*5 times as likely to be subjected to interbreeding.