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Posted

Apologies if this has been brought up recently, but just noticed on the club website. The hotel been opened for a year now and over 7000 rooms have been sold, with average occupancy 81% during the year and 96% in the summer months. Must have pulled in about £1 million. Obviously this is not all profit, but a tidy wee sum made after expenses. Are these figures above/below expectations?

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Bill Sikes
Posted

Who cares.

 

Its a great place to stay, especially in and around games if your a Hearts supporter.

For that alone it should be highly praised and commended.

 

If it broke even that would be a plus due the enjoyment and pleasure to all those that have stayed there.

 

 

 

Posted

It's no doubt been a successful year for the hotel. 

 

The money it pulled in for the Murrayfield (Taylor Swift) gigs must have been phenomenal but overall some good figures there. 

chrisyboy7
Posted
31 minutes ago, Lido said:

Apologies if this has been brought up recently, but just noticed on the club website. The hotel been opened for a year now and over 7000 rooms have been sold, with average occupancy 81% during the year and 96% in the summer months. Must have pulled in about £1 million. Obviously this is not all profit, but a tidy wee sum made after expenses. Are these figures above/below expectations?

It pulled in more than double that.. you've not included meals either and bevy...

highlandjambo3
Posted (edited)

I think the forecast was reasonably accurate.  Not sure if the hotel income breakdown will be shown on the annual accounts as a stand alone or, does it melt into one big “income” pot on the accounts.  NITK but, I’m sure it will be clearly visible as the club will want to know exactly what it’s made/spent on each income stream.

Edited by highlandjambo3
richardhateshibs
Posted (edited)
On 20/12/2024 at 12:39, Deviskan said:

 

 

On 15/01/2025 at 20:22, mitch41 said:

 

 

 

1 hour ago, Bill Sikes said:

Who cares.

 

Its a great place to stay, especially in and around games if your a Hearts supporter.

For that alone it should be highly praised and commended.

 

If it broke even that would be a plus due the enjoyment and pleasure to all those that have stayed there.

 

 

 

What? If it only broke even then surely that fails on everything it was intended for. We are a football club, anything outside that is supposed to generate profit to be invested back into the football club.

 

By the way, the hotel looks great and will defo be trying it out at some point.

Edited by richardhateshibs
Posted

9th August. Oasis at Murrayfield £££££IMG_1332.thumb.png.f402f678064004450dcfecc1bf3649a8.png

Howdy Doody Jambo
Posted

I wonder if they could create more room space , changing the skyline restaurant into another level for instance and building another level on top for a new restaurant or relocating within, big dough to be made with an expansion 

InternationalJambo
Posted
3 minutes ago, ShedBoy said:

9th August. Oasis at Murrayfield £££££IMG_1332.thumb.png.f402f678064004450dcfecc1bf3649a8.png

Not sure when exactly they are playing but add the AC/DC tour ontop of that. 

Jacques de Gatineau
Posted
4 minutes ago, Howdy Doody Jambo said:

I wonder if they could create more room space , changing the skyline restaurant into another level for instance and building another level on top for a new restaurant or relocating within, big dough to be made with an expansion 

Stuck some bunk beds into the away changing room and turn it into a backpackers' hostel. Other teams can get changed in the car park, arseholes.

Perth to Paisley
Posted
9 minutes ago, Howdy Doody Jambo said:

I wonder if they could create more room space , changing the skyline restaurant into another level for instance and building another level on top for a new restaurant or relocating within, big dough to be made with an expansion 

 

I understand we are considering filling in the corners 😁

Posted
54 minutes ago, Bill Sikes said:

Who cares.

 

Its a great place to stay, especially in and around games if your a Hearts supporter.

For that alone it should be highly praised and commended.

 

If it broke even that would be a plus due the enjoyment and pleasure to all those that have stayed there.

The whole Hotel and making the Skyline a destination absolutely adds some unique value beyond total funds raised. I loved staying there when I made my trip across the Atlantic.

 

I have recommended it highly to individuals who are going to Edinburgh, even if they don't care about Hearts or the sport of kicking a ball around a pitch. Unique hotel setup, good price point, easy bus to the center of the city. 

 

I thought the Hotel would be an odd add when announced and really was unsure how it would fit the Main Stand. I am so delighted to have been wrong. It's such a unique experience opportunity for Hearts supporters, and adds revenue streams year round, a key goal for any sporting business.

gorgieheart
Posted
1 hour ago, Lido said:

Apologies if this has been brought up recently, but just noticed on the club website. The hotel been opened for a year now and over 7000 rooms have been sold, with average occupancy 81% during the year and 96% in the summer months. Must have pulled in about £1 million. Obviously this is not all profit, but a tidy wee sum made after expenses. Are these figures above/below expectations?

those occupancy levels are pretty decent for it being Year one, plus they will have pulled in some decent rates with location in mind, 10 minutes from Murrayfield and one bus into town , all in its done well,  Stayed a few times in different levels of room and have to say , even without maroon tinted specs, its a good hotel, staff are first class and food/drink is top notch.

kingantti1874
Posted

We were charging £800+ a night for Taylor swift I was told 

Posted

Fantastic stuff from Hearts pulling this one off. 

hereford_hearts
Posted (edited)
27 minutes ago, ShedBoy said:

9th August. Oasis at Murrayfield £££££IMG_1332.thumb.png.f402f678064004450dcfecc1bf3649a8.png

I used to work in London during the week and drive down from Herefordshire on the Sunday night. I had been staying in the Premier Inn, Wembley for over 6 months, and had my rooms booked well in advance. A couple of weeks before the Birmingham v Arsenal league cup final, the manager approached me and offered me a £500 bar tab if a stayed elsewhere on the Sunday night. I used to book the best family room in the hotel, as work were paying, and he said that he could sell it for £1200 for the Sunday night. 

The deal was done, and I just got up at stupid o'clock on the Monday morning, drove down, parked at the hotel and got the tube to work. 

Edited by hereford_hearts
Punctuation
gorgieheart
Posted
1 minute ago, kingantti1874 said:

We were charging £800+ a night for Taylor swift I was told 

you mean thats what you paid....  

 

sparkly cowboy hat left in the room.....

 

 

Penrices left boot
Posted
3 minutes ago, kingantti1874 said:

We were charging £800+ a night for Taylor swift I was told 

 

It was a Brothel?

Didn't think Taylor would need the money tbh.

 

Penrices left boot
Posted

I thought when I opened this, it would be bad news.

Like the room doors had caught fire or something. 

Posted
3 minutes ago, gorgieheart said:

you mean thats what you paid....  

 

sparkly cowboy hat left in the room.....

 

 

Stayed in the hotel on the Thursday night before the Taylor Swift concerts.   Checking out on Friday morning the reception informed us the last executive room went for £2k for the weekend.  

Posted
20 minutes ago, gorgieheart said:

those occupancy levels are pretty decent for it being Year one, plus they will have pulled in some decent rates with location in mind, 10 minutes from Murrayfield and one bus into town , all in its done well,  Stayed a few times in different levels of room and have to say , even without maroon tinted specs, its a good hotel, staff are first class and food/drink is top notch.

96% in the summer months is effectively full occupancy and an incredible figure. You never really want 100% and anything over 80% is very,very good.

 

Genuinely impressive reading.

Ricardo Quaresma
Posted
39 minutes ago, ShedBoy said:

9th August. Oasis at Murrayfield £££££IMG_1332.thumb.png.f402f678064004450dcfecc1bf3649a8.png

 

Yes; the average spend figure is the one that you want and this shows that it could be 2 or 3 hundred quid, hopefully

jamboinglasgow
Posted
29 minutes ago, Smithian said:

The whole Hotel and making the Skyline a destination absolutely adds some unique value beyond total funds raised. I loved staying there when I made my trip across the Atlantic.

 

I have recommended it highly to individuals who are going to Edinburgh, even if they don't care about Hearts or the sport of kicking a ball around a pitch. Unique hotel setup, good price point, easy bus to the center of the city. 

 

I thought the Hotel would be an odd add when announced and really was unsure how it would fit the Main Stand. I am so delighted to have been wrong. It's such a unique experience opportunity for Hearts supporters, and adds revenue streams year round, a key goal for any sporting business.

 

I do recommendations from it in the first year and spur on further occupancy. 

 

I know it has been used as a stick to beat the board at times,  the perception that the board view it as a priority over the team, but it has been a big success and something the club should be proud of.

 

I remember a month or so ago reading an article about an American who had put on either X or tiktok about how she went into a pub in Edinburgh where is a pub quiz and she couldn't believe no one knew an answer to a question (wasn't the most amazing story but was on that online papers put up to fill space) and what was noticeable is that she said she stayed at a hotel in Edinburgh that was part of a football stadium. Just felt weird but good hearing someone using the hotel who isn't a Hearts fan or there for a concert.

Posted

Noticed some great advertisements for it in the form of a few football 'influencers' making Youtube videos about their stays. Club would do well to reach out to a few of them if they haven't already and pay for their stays, great marketing and can reach hundreds of thousands of people.

Posted
1 hour ago, InternationalJambo said:

Not sure when exactly they are playing but add the AC/DC tour ontop of that. 

Pretty sure AC/DC are early August too.

Midloth_Iain
Posted
2 hours ago, Bill Sikes said:

Who cares.

 

Its a great place to stay, especially in and around games if your a Hearts supporter.

For that alone it should be highly praised and commended.

 

If it broke even that would be a plus due the enjoyment and pleasure to all those that have stayed there.

 

 

 

 

I guess the OP cares , hence why he is asking a reasonable question ...

Posted
36 minutes ago, jamboinglasgow said:

 

I do recommendations from it in the first year and spur on further occupancy. 

 

I know it has been used as a stick to beat the board at times,  the perception that the board view it as a priority over the team, but it has been a big success and something the club should be proud of.

 

I remember a month or so ago reading an article about an American who had put on either X or tiktok about how she went into a pub in Edinburgh where is a pub quiz and she couldn't believe no one knew an answer to a question (wasn't the most amazing story but was on that online papers put up to fill space) and what was noticeable is that she said she stayed at a hotel in Edinburgh that was part of a football stadium. Just felt weird but good hearing someone using the hotel who isn't a Hearts fan or there for a concert.

I never have understood using the Hotel as a stick to beat up the Club.

 

I admit I came to Hearts a bit over a decade ago. So I knew the near financial calamity of the early 2000's and lived with the rest of you the near financial ruin at the end of Vlad. Then last year I did the Main Stand tour to see the behind the scenes bit and our tour guide (Brilliant gentleman!) spent half his tour explaining, "Aye, supporters had to pay for that" or "Sold him when we almost went under." I did not realize that this millennium was just a continuation of financial struggles over the decades.

 

This club has been basket case off the pitch for its entire existence! Financially firm footing is a massive sporting success!

 

The job of the Board is the balance the financial wellbeing of the club with on field success, and professional ones have the bandwidth to do both well. Success in one helps the other. Unless someone can convince me Robbie Neilson and Joe Savage were busy shaping the Molton Brown partnership when they should have been running training, I have no idea how the Hotel could have affected the on pitch product negatively.

highlandjambo3
Posted
1 hour ago, hereford_hearts said:

I used to work in London during the week and drive down from Herefordshire on the Sunday night. I had been staying in the Premier Inn, Wembley for over 6 months, and had my rooms booked well in advance. A couple of weeks before the Birmingham v Arsenal league cup final, the manager approached me and offered me a £500 bar tab if a stayed elsewhere on the Sunday night. I used to book the best family room in the hotel, as work were paying, and he said that he could sell it for £1200 for the Sunday night. 

The deal was done, and I just got up at stupid o'clock on the Monday morning, drove down, parked at the hotel and got the tube to work. 

I had a similar experience when returning to the UK from Belize, Central America.  The flight was BA from Miami to London but our flight from Belize to Miami was via Belize airlines TACA which we nicknamed take a chance airways 😁, there was currently no direct flight from the UK to Belize.  
 

Anyway there were 4 of us connecting to the BA flight but, when checking in one of the managers from BA offered each of us £400 plus free accommodation in Miami if we delayed our flight by 24hrs…..his hand was cleanly bitten off…..we all ended up in Miami for the night, Schindlers list, swim on Miami Beach the next morning then off home.

 

Told the MRS “bloody BA flight delays”…….👍

highlandjambo3
Posted
1 hour ago, Penrices left boot said:

I thought when I opened this, it would be bad news.

Like the room doors had caught fire or something. 

Leave it you…….😏

Star Lizard
Posted

@JimmyCant…. I cant remember but you were a bit skeptical about our chances of turning a profit on this were you not :D 

 

( hopefully taking this in the spirit it is intended ) 

jamboinglasgow
Posted
17 minutes ago, Smithian said:

I never have understood using the Hotel as a stick to beat up the Club.

 

I admit I came to Hearts a bit over a decade ago. So I knew the near financial calamity of the early 2000's and lived with the rest of you the near financial ruin at the end of Vlad. Then last year I did the Main Stand tour to see the behind the scenes bit and our tour guide (Brilliant gentleman!) spent half his tour explaining, "Aye, supporters had to pay for that" or "Sold him when we almost went under." I did not realize that this millennium was just a continuation of financial struggles over the decades.

 

This club has been basket case off the pitch for its entire existence! Financially firm footing is a massive sporting success!

 

The job of the Board is the balance the financial wellbeing of the club with on field success, and professional ones have the bandwidth to do both well. Success in one helps the other. Unless someone can convince me Robbie Neilson and Joe Savage were busy shaping the Molton Brown partnership when they should have been running training, I have no idea how the Hotel could have affected the on pitch product negatively.

 

Yeah, the club has had not had the best financial running for decades. I think it has been taken for granted a bit how since 2014 the club has been solid financial footing which while there is caveats about benefactors, it has undergone a huge amount of investment upgrading areas that have been neglected for long time or improving things that increase our income.

 

Greater income off the field is able to help pay to improve on the field. I think fans need to look at the hotel as a revenue generator for the club, something that will play its part in improving the club. Mixed with the restaurant, hospitality and other uses of the stadium it will grow the club. Now mix this with the use of Jamestown analytics to hopefully build the football side, and from the sounds of Bloom coming in further expertise to help grow the club, it could be we are seeing all the parts coming together to take us to a different level (even if it take a few seasons.)

Posted
1 hour ago, GinRummy said:

Fantastic stuff from Hearts pulling this one off. 

:oohmatron:

35C4C382-F9AC-414E-A7D3-97A10ABD7EE9.jpeg

InternationalJambo
Posted
8 minutes ago, highlandjambo3 said:

I had a similar experience when returning to the UK from Belize, Central America.  The flight was BA from Miami to London but our flight from Belize to Miami was via Belize airlines TACA which we nicknamed take a chance airways 😁, there was currently no direct flight from the UK to Belize.  
 

Anyway there were 4 of us connecting to the BA flight but, when checking in one of the managers from BA offered each of us £400 plus free accommodation in Miami if we delayed our flight by 24hrs…..his hand was cleanly bitten off…..we all ended up in Miami for the night, Schindlers list, swim on Miami Beach the next morning then off home.

 

Told the MRS “bloody BA flight delays”…….👍

Belize aye🫣

Star Lizard
Posted
2 minutes ago, jamboinglasgow said:

 

Yeah, the club has had not had the best financial running for decades. I think it has been taken for granted a bit how since 2014 the club has been solid financial footing which while there is caveats about benefactors, it has undergone a huge amount of investment upgrading areas that have been neglected for long time or improving things that increase our income.

 

Greater income off the field is able to help pay to improve on the field. I think fans need to look at the hotel as a revenue generator for the club, something that will play its part in improving the club. Mixed with the restaurant, hospitality and other uses of the stadium it will grow the club. Now mix this with the use of Jamestown analytics to hopefully build the football side, and from the sounds of Bloom coming in further expertise to help grow the club, it could be we are seeing all the parts coming together to take us to a different level (even if it take a few seasons.)


Top postage . It is only really the perma miserable Walter Mitty types that try and  scoff this away however . Anyone who is not an absolute ****wit recognised this . Those that don’t would most likely have their drowned corpses dragged out the reservoir because the drowned after swimming up to a “ no swimming “ sign 

Dean Winchester
Posted
2 hours ago, InternationalJambo said:

Not sure when exactly they are playing but add the AC/DC tour ontop of that. 

Starting at £700 for that night.

highlandjambo3
Posted
14 minutes ago, InternationalJambo said:

Belize aye🫣

Err yes….why?

Australis
Posted
3 hours ago, Lido said:

Apologies if this has been brought up recently, but just noticed on the club website. The hotel been opened for a year now and over 7000 rooms have been sold, with average occupancy 81% during the year and 96% in the summer months. Must have pulled in about £1 million. Obviously this is not all profit, but a tidy wee sum made after expenses. Are these figures above/below expectations?

AC/DC and Billy Joel this year at Murrayfield plus maybe other concerts and Rugby matches.

An option for the fringe and tattoo.

 

Great to see it doing so well. 🫡♥️

InternationalJambo
Posted
Just now, highlandjambo3 said:

Err yes….why?

😂😂 just a joke mate. That’s where folk move to when they want to go off the grid. Allegedly. 

AlimOzturk
Posted

It has been quite the incredible success story along with the restaurant. The Murrayfield gigs and festival time must bring in utter ridiculous amounts of revenue for the club and hotel. 

hereford_hearts
Posted
23 minutes ago, highlandjambo3 said:

I had a similar experience when returning to the UK from Belize, Central America.  The flight was BA from Miami to London but our flight from Belize to Miami was via Belize airlines TACA which we nicknamed take a chance airways 😁, there was currently no direct flight from the UK to Belize.  
 

Anyway there were 4 of us connecting to the BA flight but, when checking in one of the managers from BA offered each of us £400 plus free accommodation in Miami if we delayed our flight by 24hrs…..his hand was cleanly bitten off…..we all ended up in Miami for the night, Schindlers list, swim on Miami Beach the next morning then off home.

 

Told the MRS “bloody BA flight delays”…….👍

I don't know if it's still true, but BA used to book 115% of seats assuming cancellations. If cattle class got full, you could get bumped up as long as you didn't look like a tramp, or cash and a flight the next day. 

I got bumped up to 1st class from Sydney to Thailand, business class from Rome to LHR, and a night on the piss in Bali, hotel and £300 flying to Perth. 

InternationalJambo
Posted
1 minute ago, hereford_hearts said:

I don't know if it's still true, but BA used to book 115% of seats assuming cancellations. If cattle class got full, you could get bumped up as long as you didn't look like a tramp, or cash and a flight the next day. 

I got bumped up to 1st class from Sydney to Thailand, business class from Rome to LHR, and a night on the piss in Bali, hotel and £300 flying to Perth. 

Had a similar experience from Doha to Thailand. Always assumed it was only on connecting flights. 

Posted
59 minutes ago, Smithian said:

I never have understood using the Hotel as a stick to beat up the Club.

 

I admit I came to Hearts a bit over a decade ago. So I knew the near financial calamity of the early 2000's and lived with the rest of you the near financial ruin at the end of Vlad. Then last year I did the Main Stand tour to see the behind the scenes bit and our tour guide (Brilliant gentleman!) spent half his tour explaining, "Aye, supporters had to pay for that" or "Sold him when we almost went under." I did not realize that this millennium was just a continuation of financial struggles over the decades.

 

This club has been basket case off the pitch for its entire existence! Financially firm footing is a massive sporting success!

 

The job of the Board is the balance the financial wellbeing of the club with on field success, and professional ones have the bandwidth to do both well. Success in one helps the other. Unless someone can convince me Robbie Neilson and Joe Savage were busy shaping the Molton Brown partnership when they should have been running training, I have no idea how the Hotel could have affected the on pitch product negatively.

 

Queue perma-miserable poster.

 

Are we on a financially firm footing? From the accounts we've an overdraft facility we're drawing from secured against the stadium and an astronomical wage bill.

 

Neither than are particularly explained in any detail.

Penrices left boot
Posted
2 minutes ago, Taffin said:

 

Queue perma-miserable poster.

 

Are we on a financially firm footing? From the accounts we've an overdraft facility we're drawing from secured against the stadium and an astronomical wage bill.

 

Neither than are particularly explained in any detail.

 

Best financial footing, ever, ever.

 

 

john thomas
Posted
43 minutes ago, Star Lizard said:

@JimmyCant…. I cant remember but you were a bit skeptical about our chances of turning a profit on this were you not :D 

 

( hopefully taking this in the spirit it is intended ) 

Let's be honest , jc or whoever it was with their vast hotel experience was more than a little dismissive about the whole thing 

Star Lizard
Posted
6 minutes ago, john thomas said:

Let's be honest , jc or whoever it was with their vast hotel experience was more than a little dismissive about the whole thing 


Not for me to say 😇

highlandjambo3
Posted
40 minutes ago, InternationalJambo said:

😂😂 just a joke mate. That’s where folk move to when they want to go off the grid. Allegedly. 

Oh ma sides….

 

I was there a year and didn’t meet anyone off grid.

Posted
4 hours ago, Lido said:

Apologies if this has been brought up recently, but just noticed on the club website. The hotel been opened for a year now and over 7000 rooms have been sold, with average occupancy 81% during the year and 96% in the summer months. Must have pulled in about £1 million. Obviously this is not all profit, but a tidy wee sum made after expenses. Are these figures above/below expectations?

It’s nice have our own hotel,  bit of prestige perhaps but I’m not going to get excited about how much net profit it will make.   I would love to know out of curiosity as it’s the only figure that really matters.   £1 million sounds great but if that’s revenue and profit is say 10% then it’s only £100k a year that can be reinvested in the club.  Any profit is welcome of course but will we really see a big number?   I have my doubts.  

InternationalJambo
Posted
2 minutes ago, highlandjambo3 said:

Oh ma sides….

 

I was there a year and didn’t meet anyone off grid.

Okay mate. Jeez. 

Posted
3 minutes ago, highlandjambo3 said:

Oh ma sides….

 

I was there a year and didn’t meet anyone off grid.

 

Think he's just winding you up playfully. I assume you were stationed there?

 

Did you like it?

periodictabledancer
Posted

A hotel in Edinburgh is a licence to print money. 

Unless you're staying on a retail park on the M8, room rates are exorbitant. 

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