Jump to content
CJGJ

Aberdeen's Football Strategy announced

Recommended Posts

CJGJ

https://www.afc.co.uk/2019/05/15/strategy-launch-stewart-milne-and-dave-cormack-interview/

 

Aberdeen FC on Wednesday morning launched a document called: The Journey, Accomplishments, Aspirations and Way Ahead.

In it the club share with the Dons supporters a future strategy and plans and how they relate to investment in the football budget, funding of the new stadium, and influencing positive changes in Scottish football.

As part of the strategy announcement Chairman Stewart Milne and Vice-Chairman Dave Cormack were interviewed together. You can watch the full interview on YouTube by clicking on the clip below:

Share this post


Link to post
Share on other sites
ToqueJambo
13 minutes ago, CJGJ said:

https://www.afc.co.uk/2019/05/15/strategy-launch-stewart-milne-and-dave-cormack-interview/

 

Aberdeen FC on Wednesday morning launched a document called: The Journey, Accomplishments, Aspirations and Way Ahead.

In it the club share with the Dons supporters a future strategy and plans and how they relate to investment in the football budget, funding of the new stadium, and influencing positive changes in Scottish football.

As part of the strategy announcement Chairman Stewart Milne and Vice-Chairman Dave Cormack were interviewed together. You can watch the full interview on YouTube by clicking on the clip below:

 

Hi everyone. We've launched a document, but you can't read it.

Share this post


Link to post
Share on other sites
EC_Hearts

"The Journey" appears to be this years new topical phrase. Lost count of the number of times it is contained in courses and presentations I've attended.

Share this post


Link to post
Share on other sites
CJGJ

With the opening of the Club’s £12 million state-of-the-art Community Hub, Professional Training Campus and Youth Academy planned for the September/October timeframe, the Club is excited to share with all Dons supporters, corporate clients, and partners the Club’s future strategy and plans,  in particular as they relate to investment in the football team, funding of the new stadium, and influencing positive changes in Scottish football.

This message comes from everyone at the Club. We are all Dons fans, most of us for a lifetime, and, along with the 100,000 Dons supporters worldwide, we too dream of and aspire to see the famous Aberdeen competing for and winning trophies.

We have a unique and storied history that serves as an inspiration to all of us. Standing Free, and together, we are on the verge of providing a platform to increase annual turnover, which we plan to deliver through new initiatives and moving to the new stadium.

Everything we do has the goal of the Club being successful on the pitch.

Recognising the importance of transparency, the Club sees as critical an ongoing conversation with its stakeholders as we strive to continue to increase investment in the success of the football team every season, deliver a new £50 million stadium that we can all be proud of, and play a pro-active role in ensuring the quality and integrity of our domestic game and the relevance of Scottish teams competing in Europe.

The Club recognises that it needs to do much more in its communications with supporters. Our goal is to make sure both internally at the Club and externally with fans that we are all aware of what’s happening, what decisions are being made, and that we provide a platform for constructive feedback.

We may not agree with each other all the time, but by being transparent we should all be forming views based on the “one version of the truth”, or facts, so to speak. As such we are implementing a communications plan across our own media channels and beyond, with supporters’ clubs, within the northeast business community, and with each of our partners.

 

With this in mind, we aim to provide ongoing messaging about the Club’s plans, and to seek feedback on elements critical to our future success, such as:

1. Being a Challenger Club
2. Investment in the Football Team
3. Opening of the new Community Hub, Professional Training Campus & Youth Academy
4. Importance of new initiatives & increasing turnover
5. New stadium consultation & investment
6. AFC Community Trust – at the heart of our community
7. Influencing the Scottish game – fans first!

 

More info on a PDF

 

https://d2cx26qpfwuhvu.cloudfront.net/aberdeen/wp-content/uploads/2019/05/15122815/Club-Statement-Brochure_final_online2.pdf

 

You may have seen the Club recently refer to itself as a “Challenger Brand”. Simply put, this means striving (challenging ourselves) to punch above our weight on a regular basis and to question why and how things have been done in the past. We restate our goals of qualifying for Europe each season, regularly competing for and winning domestic trophies, and aspiring to attain UEFA’s Top 100 Club status, which means qualifying for the Group Stages of the Europa League. To challenge, or to level the playing field, against significantly higher income generated by Celtic and Rangers, and to compete with a rejuvenated Hearts and Hibernian, who both have higher home attendance income, and, in the case of Hearts, where fans also contribute cash of about £1.5 million a season, for Aberdeen to punch above its weight, we are challenging ourselves to further increase the Club’s turnover, with the goal of continuing to provide increased investment into the Football Operation, which we define as the First Team and Youth Academy, supported by a High-Performance Environment with best-in-class Football Medicine, Sports Sciemce and Performance Analysis

 

ETC ETC

You can read about all those elements in the document below, with more to follow over the coming months. Thank you for taking the time to read this message. Working together with your support, this club has a very bright future.

Share this post


Link to post
Share on other sites
Taffin
10 minutes ago, ToqueJambo said:

 

Hi everyone. We've launched a document, but you can't read it.

 

It's on the website linked. It's not that interesting though but I do like the idea of transparent dialogue with stakeholders (fans)

Share this post


Link to post
Share on other sites
Olly Lee's left boot

Sounds like a 5 year plan. 

 

Share this post


Link to post
Share on other sites
i8hibsh

Aye but will they offer facepainting to the one armed bisexual Eskimos of the North East though?

Share this post


Link to post
Share on other sites
ToqueJambo

 

2 minutes ago, Taffin said:

 

It's on the website linked. It's not that interesting though but I do like the idea of transparent dialogue with stakeholders (fans)

 

I couldn't see it in the announcement but see the link just posted. Scanned it and two mentions about following Hearts lead around fan membership and youth development, and one bemoaning the fact we get higher attendances than them. 

 

The focus on youth investment over investment in the first team is interesting - could suggest a bit of purse string tightening. They've been spending big for a long time. Bit of austerity now maybe with a stadium to pay for.

 

 

Share this post


Link to post
Share on other sites
Sir Gio

Sounds like a plea for the fans to stump up more.

 

Lovely words and aspirations 

Share this post


Link to post
Share on other sites
Pans Jambo

Sevco will be shitting it...

Share this post


Link to post
Share on other sites
Silvery_Moon

I thought they were talking about the old ITV Schools music entitled "The Journey".

 

 

Share this post


Link to post
Share on other sites
CJGJ
3 minutes ago, ToqueJambo said:

 

 

I couldn't see it in the announcement but see the link just posted. Scanned it and two mentions about following Hearts lead around fan membership and youth development, and one bemoaning the fact we get higher attendances than them. 

 

The focus on youth investment over investment in the first team is interesting - could suggest a bit of purse string tightening. They've been spending big for a long time. Bit of austerity now maybe with a stadium to pay for.

 

 

 

A few bullet points

 

These achievements have been the catalyst for increased football-performance related and commercial income. The Club has been free of bank debt since October 2014, and since then has doubled the First Team budget.

 

since the start of the 2017/18 season, the First Team budget was increased by £1 million

 

During Derek McInnes’ six-year tenure as manager:• Annual Turnover doubled from £7.85 million to £15.42 million

 

The Football Operation is very excited about this new development which is a major milestone for the Club, the first owned and dedicated training facilities in our 116-year history. From a professional training perspective, the facilities will make it easier to entice players to come to Aberdeen and improve our ability to attract and develop youth players. Many fans have asked how the Club managed to raise the £12 million to build this state-of-the-art facility, and if it has impacted our ability to invest in the football team. The Community Hub, Professional Training Campus and Youth Academy have been 100% underwritten by the directors and some friends of the Club. No bank debt was incurred to raise the investment needed 

Share this post


Link to post
Share on other sites
davemclaren
7 minutes ago, i8hibsh said:

Aye but will they offer facepainting to the one armed bisexual Eskimos of the North East though?

Probably, but just to annoy you. 😎

Share this post


Link to post
Share on other sites
ToqueJambo
2 minutes ago, CJGJ said:

 

A few bullet points

 

These achievements have been the catalyst for increased football-performance related and commercial income. The Club has been free of bank debt since October 2014, and since then has doubled the First Team budget.

 

since the start of the 2017/18 season, the First Team budget was increased by £1 million

 

During Derek McInnes’ six-year tenure as manager:• Annual Turnover doubled from £7.85 million to £15.42 million

 

The Football Operation is very excited about this new development which is a major milestone for the Club, the first owned and dedicated training facilities in our 116-year history. From a professional training perspective, the facilities will make it easier to entice players to come to Aberdeen and improve our ability to attract and develop youth players. Many fans have asked how the Club managed to raise the £12 million to build this state-of-the-art facility, and if it has impacted our ability to invest in the football team. The Community Hub, Professional Training Campus and Youth Academy have been 100% underwritten by the directors and some friends of the Club. No bank debt was incurred to raise the investment needed 

 

That's when a rich fan put 15m or so in I think. I know Aberdeen have been very consistent in the league - fair play - although less so when it became properly competitive again, but 15m pumped in plus their high turnover and no debt, plus the rise in wage bill, plus stability, plus no Hearts, Hibs, Rangers and D Utd at various times and they have the one League Cup to show for it. 

Share this post


Link to post
Share on other sites
sadj
20 minutes ago, i8hibsh said:

Aye but will they offer facepainting to the one armed bisexual Eskimos of the North East though?

**** i was wondering who that one armed bisexual Eskimo looking fellow was...Always wanted to put a face to your name 

Share this post


Link to post
Share on other sites
Mr Elwood P
33 minutes ago, i8hibsh said:

Aye but will they offer facepainting to the one armed bisexual Eskimos of the North East though?

 

That's the first interesting and thought provoking contribution from you in a long long time!

Share this post


Link to post
Share on other sites
1971fozzy
1 hour ago, Olly Lee's left boot said:

Sounds like a 5 year plan. 

 

 

:rofl:

Share this post


Link to post
Share on other sites
Gilbert’s Fridge
1 hour ago, i8hibsh said:

Aye but will they offer facepainting to the one armed bisexual Eskimos of the North East though?

Only if they're vegan !!

Share this post


Link to post
Share on other sites
siegementality
3 hours ago, Olly Lee's left boot said:

Sounds like a 5 year plan. 

 

I wonder if there’s will go better than ours.

Share this post


Link to post
Share on other sites
siegementality
3 hours ago, ToqueJambo said:

 

That's when a rich fan put 15m or so in I think. I know Aberdeen have been very consistent in the league - fair play - although less so when it became properly competitive again, but 15m pumped in plus their high turnover and no debt, plus the rise in wage bill, plus stability, plus no Hearts, Hibs, Rangers and D Utd at various times and they have the one League Cup to show for it. 

For context Celtic paid 9 million for Edouard. That’s 9 million on one player.

Share this post


Link to post
Share on other sites
i8hibsh
3 hours ago, Gilbert’s Fridge said:

Only if they're vegan !!

 

Look, as a community we need to do more for these marginalised people. I have to say though, the life expectancy of a one armed, bisexual eskimo who was a vegan would be about as long as the efffort Malaury Martin puts into a training session.

Share this post


Link to post
Share on other sites
manaliveits105

Empty vessels make most noise

Share this post


Link to post
Share on other sites
been here before

Why the **** is everything "a journey" these days, more often than not involving "stakeholders"?

Share this post


Link to post
Share on other sites
Deevers
3 minutes ago, been here before said:

Why the **** is everything "a journey" these days, more often than not involving "stakeholders"?

It's the current PR shitetalk. No doubt some other form of wankspeak will have replaced it by this time next year.

Share this post


Link to post
Share on other sites
Jamdub
8 hours ago, i8hibsh said:

Aye but will they offer facepainting to the one armed bisexual Eskimos of the North East though?

Another thought provoking contribution from Genghis Khan. Even on a sheep thread he continues with his bitter hatred of our owner, sad on so many levels, but I suppose not surprising.

Share this post


Link to post
Share on other sites
i8hibsh
4 minutes ago, Jamdub said:

Another thought provoking contribution from Genghis Khan. Even on a sheep thread he continues with his bitter hatred of our owner, sad on so many levels, but I suppose not surprising.

 

To be fair and what I thought was quite clear, I was actually being light hearted.

Share this post


Link to post
Share on other sites
Des Lynam
7 minutes ago, Jamdub said:

Another thought provoking contribution from Genghis Khan. Even on a sheep thread he continues with his bitter hatred of our owner, sad on so many levels, but I suppose not surprising.

 

What you got against Eskimos? 

Share this post


Link to post
Share on other sites
been here before
45 minutes ago, Deevers said:

It's the current PR shitetalk. No doubt some other form of wankspeak will have replaced it by this time next year.

 

Thats the thing though, it isnt its been around far too long. You're unwell - its you're illness journey, buy a new house- its a house buying journey, slaver shite on here- your posting journey...

 

 

Share this post


Link to post
Share on other sites
Deevers
10 minutes ago, been here before said:

 

Thats the thing though, it isnt its been around far too long. You're unwell - its you're illness journey, buy a new house- its a house buying journey, slaver shite on here- your posting journey...

 

 

Correct. It's been around for ages. Every thing is a journey. We are all obviously turning into nomads.

Share this post


Link to post
Share on other sites
Pants Shaton

That tinpot outfit are on a journey towards obscurity via their half-empty farmland stadium.

Share this post


Link to post
Share on other sites
TypoonJambo

No mention of a wummins team, sexist *******s

Share this post


Link to post
Share on other sites
highlandjambo3
9 hours ago, EC_Hearts said:

"The Journey" appears to be this years new topical phrase. Lost count of the number of times it is contained in courses and presentations I've attended.

Being self employed over the last few years, I’ve fallen off the “development” strategy training seminars of late........... do they still spout pash about SWAT analysis and SMART objectives?

Share this post


Link to post
Share on other sites
The Treasurer
4 hours ago, i8hibsh said:

 

Look, as a community we need to do more for these marginalised people. I have to say though, the life expectancy of a one armed, bisexual eskimo who was a vegan would be about as long as the efffort Malaury Martin puts into a training session.

I agree.

We as a club don't do enough for the greetin faced, repetitive, constantly negative bores within the community

Share this post


Link to post
Share on other sites
Gilbert’s Fridge
17 minutes ago, highlandjambo3 said:

Being self employed over the last few years, I’ve fallen off the “development” strategy training seminars of late........... do they still spout pash about SWAT analysis and SMART objectives?

Very much so

Share this post


Link to post
Share on other sites
Gilbert’s Fridge
18 minutes ago, highlandjambo3 said:

Being self employed over the last few years, I’ve fallen off the “development” strategy training seminars of late........... do they still spout pash about SWAT analysis and SMART objectives?

SWOT Analysis is the correct term - Strengths Weaknesses Opportunities Threats

Share this post


Link to post
Share on other sites
Jamhammer
11 minutes ago, The Treasurer said:

I agree.

We as a club don't do enough for the greetin faced, repetitive, constantly negative bores within the community

And the "traditional" fans. We should be hiring a hall for them to stand, have a sing and set off some fireworks/throw fruit and nuts. They're being proper marginalised and persecuted for their beliefs

Share this post


Link to post
Share on other sites
Jamhammer

I managed to get promoted this year and really had to go to town with all the wank speak to get there. Felt dirty saying it. All this partner agencies this and creative opportunities that. At interview you could actually see the panel ticking off stuff when you said something like "workstream"

Share this post


Link to post
Share on other sites
Craig_

Good luck to them. Feck knows where this £50m is coming from though.

Share this post


Link to post
Share on other sites
JamboAl
2 hours ago, been here before said:

Why the **** is everything "a journey" these days, more often than not involving "stakeholders"?

Because that's the "way forward" after you've "touched base".

Share this post


Link to post
Share on other sites
cheetah

Tick Tock 

Share this post


Link to post
Share on other sites
Section Q
Posted (edited)
10 hours ago, Olly Lee's left boot said:

Sounds like a 5 year plan. 

 

Now where have we heard that before...!

Edited by Section Q

Share this post


Link to post
Share on other sites
i8hibsh
50 minutes ago, The Treasurer said:

I agree.

We as a club don't do enough for the greetin faced, repetitive, constantly negative bores within the community

 

 

They could perform better and win more*. I know it is not what we are about but would be nice.

 

*Men's team

Share this post


Link to post
Share on other sites
Nookie Bear

Meaningless Corporate W*nk

Share this post


Link to post
Share on other sites
Nookie Bear
56 minutes ago, The Treasurer said:

I agree.

We as a club don't do enough for the greetin faced, repetitive, constantly negative bores within the community

 

We have one as our Head Coach tbf

Share this post


Link to post
Share on other sites
Psychedelicropcircle

Does YouTube do subtitles ?🤪

Share this post


Link to post
Share on other sites
Olly Lee's left boot
Posted (edited)
2 hours ago, highlandjambo3 said:

Being self employed over the last few years, I’ve fallen off the “development” strategy training seminars of late........... do they still spout pash about SWAT analysis and SMART objectives?

 

 

Let park this, but going forward we need

Continuous improvement and let's start by grabbing  that low hanging fruit for the quick win. 

 

Best way to do this is to  empower the team and celebrate success. 

 

 

 

 

 

 

Edited by Olly Lee's left boot

Share this post


Link to post
Share on other sites
true-jambo
11 hours ago, i8hibsh said:

Aye but will they offer facepainting to the one armed bisexual Eskimos of the North East though?

Careful, don't you mean Inuit😂

Share this post


Link to post
Share on other sites
Olly Lee's left boot
4 hours ago, been here before said:

Why the **** is everything "a journey" these days, more often than not involving "stakeholders"?

 

 

Whatever you do, Don't stop believing. 

Share this post


Link to post
Share on other sites
Olly Lee's left boot
8 hours ago, siegementality said:

I wonder if there’s will go better than ours.

 

 

Unlikely. 

We went from admin, promotion, Europe and to a sc final. (maybe six years) 

 

If we win the sc then I don't see how there's will or could end up better, can't see them winning the league.

 

They are in a steady decline as we speak ( although things can  change quickly) with a £50m project to fund  and are starting at a higher base. 

 

You could argue that them staying still would be a success. 

 

Our 5 year plan was very successful, (if we take it from ground zero to now) the question is how do we continue the journey and move forward to ensure improvement and therefore on the field success. 

 

 

Share this post


Link to post
Share on other sites
Olly Lee's left boot
1 hour ago, i8hibsh said:

 

 

They could perform better and win more*. I know it is not what we are about but would be nice.

 

*Men's team

 

 

Could win more........ 

 

You aged ten or an adult? 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now



×